Tag Archives: INSEAD

How Biotech Firms Can Improve Cross-Functional Collaboration

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by Oliver Schiltz and Roger Lehman

Optimising the R&D-to-commercialisation handover process is crucial for the survival of young biotech companies.

While many sectors were dealt a punishing blow during the pandemic, Covid-19 ushered in a boom in the biotech industry. Biotech start-ups raised US$34 billion globally in 2021, double the figure in 2020, and the worldwide market size is expected to grow nearly 14 percent per year from 2022 to 2030.

But though the industry is flourishing, many smaller firms could remain one-trick ponies that only produce a single product, while others may never bring an asset to market. Indeed, around 90 percent of drug candidates fail to make it to the commercialisation stage.

Read the article at INSEAD Knowledge.

Who’s Afraid of the Experience Economy?

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by Benjamin Kessler, INSEAD Knowledge

Great brand experiences drive better business outcomes, during the pandemic and beyond.

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Yet in Kobe’s experience, transitioning to the experience economy raises resistance in most established companies. Corporate leaders are uncomfortable reconfiguring so much of their business around something as fickle and unquantifiable as human emotion. That’s why he and Roger Lehman, a trained psychoanalyst, wrote Return on Experience, a monograph that alternates full-colour imagery of Eight Inc.’s most iconic projects with Q&A-style chapters exploring how and why great experiences improve business outcomes. Kobe and Lehman also delve into themes such as risk, complexity and empathy that are central to the experience economy.

Read the article at INSEAD Knowledge.

Purchase Return on Experience here.

Marked for Disruption, Deep in Denial: Law Firms at a Crossroads

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The greatest threat to the survival of law firms isn’t technological, but psychological.

Two words – Amazon Law – encapsulate the beginning of a disruption which will have consequences not only on a single industry but also at a societal level. An unconscious threat to the identity of one of the world’s oldest professions starts to creep in from different angles.

Read the article at INSEAD Knowledge.

The Business Value of Empathy

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Our relationship to products and brands is complicated. Our opinion of them is shaped by how they make us feel as much as what they do for us. Tim Kobe, founder of strategic design firm Eight Inc., knows this all too well. Starting with his pioneering work on the initial Apple Store concepts, he’s helped global brands find their voice — and new heights of profitability — by leveraging the emotional experience they provide to customers. Kobe and Roger Lehman, INSEAD Senior Affiliate Professor of Entrepreneurship and Family Enterprise, wrote the new book Return on Experience, which explains how and why great experiences are what move the needle most for companies these days. Essentially, it’s all about empathy, expressed through great design that provides “extraordinary human success”. Example: the contagious creativity and innovative spirit infused in the first iPhones. But too many executives are suspicious of leveraging empathy as a business value. Consequently, they risk missing out on the greatest source of value they could bring to their customers and organisation.

Click here or the image to listen to the podcast at INSEAD Knowledge:

Purchase Return on Experience here.

Related INSEAD Knowledge article: Who’s Afraid of the Experience Economy?

Interview with DeFacto in Mongolia: Life

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Click here or the image to watch my interview with DeFacto in Mongolia (in English, with Mongolian subtitles), on social entrepreneurship, why I do what I do, modern pentathlon, Social Entrepreneurship Bootcamp, negotiation skills, LKYSPP, INSEAD, Literacy4All, Olympic development, happiness.

Alternatively, here is a summarized write up of the interview, in The DeFacto Gazette.

Thanks so much, Mr. Jargal DeFacto for such an enjoyable interview covering what I love in life – really appreciate your interest and powerful questions.

DeFacto_interview_NunoDelicado

Reflections on Teaching Leaders to Coach: Using the Self as a Tool in Developing Others

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Chapter by Roger Lehman and Konstantin Korotov in the book Coach and Couch: The Psychology of Making Better Leaders (INSEAD Business Press, 2016).

Abstract
Leaders are now expected to be able to coach others, and their companies expect leadership development programs in-house or at business schools to include coaching skills. This chapter reflects on how coaching skills have been introduced into executive curricula, and the experience of the authors and INSEAD’s Global Leadership Centre in teaching leaders to coach.

Links: chapter and full book.