Podcasts

Who’s Afraid of the Experience Economy?

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by Benjamin Kessler, INSEAD Knowledge

Great brand experiences drive better business outcomes, during the pandemic and beyond.

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Yet in Kobe’s experience, transitioning to the experience economy raises resistance in most established companies. Corporate leaders are uncomfortable reconfiguring so much of their business around something as fickle and unquantifiable as human emotion. That’s why he and Roger Lehman, a trained psychoanalyst, wrote Return on Experience, a monograph that alternates full-colour imagery of Eight Inc.’s most iconic projects with Q&A-style chapters exploring how and why great experiences improve business outcomes. Kobe and Lehman also delve into themes such as risk, complexity and empathy that are central to the experience economy.

Read the article at INSEAD Knowledge.

Purchase Return on Experience here.

The Business Value of Empathy

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Our relationship to products and brands is complicated. Our opinion of them is shaped by how they make us feel as much as what they do for us. Tim Kobe, founder of strategic design firm Eight Inc., knows this all too well. Starting with his pioneering work on the initial Apple Store concepts, he’s helped global brands find their voice — and new heights of profitability — by leveraging the emotional experience they provide to customers. Kobe and Roger Lehman, INSEAD Senior Affiliate Professor of Entrepreneurship and Family Enterprise, wrote the new book Return on Experience, which explains how and why great experiences are what move the needle most for companies these days. Essentially, it’s all about empathy, expressed through great design that provides “extraordinary human success”. Example: the contagious creativity and innovative spirit infused in the first iPhones. But too many executives are suspicious of leveraging empathy as a business value. Consequently, they risk missing out on the greatest source of value they could bring to their customers and organisation.

Click here or the image to listen to the podcast at INSEAD Knowledge:

Purchase Return on Experience here.

Related INSEAD Knowledge article: Who’s Afraid of the Experience Economy?

Return on Experience, a Conversation With the Authors

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Click here or the image to watch the interview by Eight Inc.

Join us for an hour-long conversation with Co-Authors, Tim Kobe, Founder and CEO of Eight Inc., and Roger Lehman, Psychoanalyst, MIT Senior Lecturer & Emeritus Senior Affiliate Professor, INSEAD, as they discuss their new book, Return on Experience.

Led by Wu Chen, Managing Director of The Economist Global Business Review, we’ll dive into the fundamental belief that design is integral to everything we do and that all human existence has been a result of a progression of successful design outcomes.

Return on Experience is a reflection on the nature of how to see design and to understand the things we create.

Purchase Return on Experience here.

Running a Zero Budget Program

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Virginia da Graça and Nuno Delicado interviewed by Torrey Peace, in the Aid for Aid Workers podcast, about the zero-dollar mindset in Sport for Life.

In today’s episode Virginia da Graca and her colleague Nuno Delicado share a tremendous challenge they faced which we all fear— that is, having less funding for programming. But in this case, their funding wasn’t just slashed a few thousand dollars— it actually went from an annual budget of $77,000 to zero— yes, ZERO.

Being in this situation made them challenge assumptions about what operating costs are absolutely necessary. It also forced them to come up with creative solutions to meet their zero budget. The result? A more committed team, more committed community participants and a motivation to succeed which is contagious.

Of course I don’t expect you to dump all your funding tomorrow to be in a similar situation, but I think this episode will make you challenge your assumptions around what is possible in working with communities as well as how much can be done with a team committed to your mission.

Click here or the image to access the podcast.

Roger Lehman interview on Radio New Zealand

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Click here or on the image to listen to the podcast (32 min):

RadioNZL
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Roger Lehman is Professor of Entrepreneurship and Family Enterprise at the Singapore campus of INSEAD, one of the world’s leading and largest business schools. The psychologist and psychoanalyst was instrumental in setting up the INSEAD Global Leadership Center, serving as its first Executive Director. He’s giving a seminar entitled Leading Across Boundaries for senior managers at public sector organisations tonight.